A lot of air travelers ignore the safety video or demonstration before their flight, but one airline is trying to beat this. The flight attendants for Cebu Pacific Airlines, the 3rd largest budget carrier in Asia, are dancing their demonstration to the tunes of pop singers Lady Gaga and Katy Perry.
The strategy is definitely working. A video on YouTube, which was filmed by a passenger, shows the stewardesses strutting their stuff to Just Dance and California Gurls down the aisle of the aircraft, and not one passenger was seen looking away. Of course, the music competes with a male voice that informs the passengers of what to do in case of an emergency as the crew act it out. After the ‘instruction’, the passengers applauded the performance.
In case they would be criticized for not being serious about safety, the crew performed a normal safety demonstration before the flight took off. The dance version actually wasn’t performed until the flight was already in the air. After the clip was posted on YouTube, it went viral in just over 36 hours with over 1.5 million hits. Cebu Pacific is also known for offering games during flights and allowing their flight attendants to wear hot pants.
Cebu Pacific Air vice president of marketing, Candice Iyog said that they are known as a fun carrier, but they want to get across to their customers that safety doesn’t have to be a bore. This dancing safety demonstration was an experiment that they hope will continue to be used, she continued, as well as an opportunity to show off some of the cabin crew’s talent. The dance was composed by hired professional choreographers, she added, but although they knew it would be well received, they didn’t anticipate it being this popular.
The New Zealand All Blacks rugby union team recently participated in an amusing air safety video here. Sadly they don’t do it for real in front of passengers on each flight.
• All Blacks feature in air safety video
• Long-haul Economy Class survival guide
• Passenger’s upgrade demand sparks fight
• Airbus imagines an invisible passenger plane
• One traveller’s tale of trauma